how hospitable is your neighbourhood?

De Ongenode Gast

client: Municipality of Amsterdam
assignment: strategy, concept & development

 

social scripts

In this awareness campaign, the City of Amsterdam wanted to make it clear to all of its residents that feeding birds or ducks attracts rats. Amsterdam has a large cross-cultural community and in discussions with its residents, we have had some interesting feedback. In the Muslim religion, for instance, it’s not allowed to waste food. In general, most cross-culturals and also the native Dutch are careful not to throw away food.

Of course, an unhygienic association with rats is bad for a neighbourhood’s image. That is why we have chosen to highlight the problem in a positive light. The use of the term ‘hospitality’ is something that cross-culturals are proud of. They always cook a little bit extra food for unexpected guests. This tongue in cheek attitude shows the undesirable and unexpected results that this can cause.

The campaign consists of posters that are placed in places where this problem occurs. In addition, films on social media are used and there is a website with tips for residents about what they can do with food leftovers in their neighbourhood (old bread recipes, smart purchasing, sharing food, freezing bread, etc.).

our clients:

clients

put the municipality of Amsterdam Zuidoost to work, to find you work

client: Municipality of Amsterdam
assignment: strategy, concept & development

The municipality of Amsterdam Zuidoost wants to make it clear to all of its residents that a municipality can mediate in finding work and also generate applications for potential candidates.

Interviews with intermediary candidates show that the target group has low self-confidence and is suspicious of government agencies. “Put us to work, to find you work” is the creative translation of the strategy in which accessibility and personal contact are paramount. Every candidate can sign up via Whatsapp.

The X Culture Club has developed a cross-media campaign (from TV and radio on local channels to social media). Experiences of candidates and coaches are central to the social media campaign and also receive editorial attention on Salto TV.
We focus on awareness, registration and targeted on bystanders. We use behavioural influencing techniques to generate applications from this difficult to reach the target group. Where possible the campaign has been translated.


online film and commercial



candidates and coaches interviews

Zuidoostwerkt
social

municipality of Amsterdam Zuidoost
outdoor

our clients:

clients