client: Municipality of Amsterdam
assignment: strategy, concept & development
The municipality of Amsterdam Zuidoost wants to make it clear to all of its residents that a municipality can mediate in finding work and also generate applications for potential candidates.
Interviews with intermediary candidates show that the target group has low self-confidence and is suspicious of government agencies. “Put us to work, to find you work” is the creative translation of the strategy in which accessibility and personal contact are paramount. Every candidate can sign up via Whatsapp.
The X Culture Club has developed a cross-media campaign (from TV and radio on local channels to social media). Experiences of candidates and coaches are central to the social media campaign and also receive editorial attention on Salto TV.
We focus on awareness, registration and targeted on bystanders. We use behavioural influencing techniques to generate applications from this difficult to reach the target group. Where possible the campaign has been translated.
online film and commercial
candidates and coaches interviews