Diversity & inclusiveness is hot topic. A moral obligation and an opportunity. Thinking and acting diverse and inclusive generates more innovation, better communication, wider distribution, great inspiration, and stronger brands.

Diversity is about visible and invisible differences between people. People from different cultural backgrounds. Men, women, and non-binary persons. People with disabilities.

In marketing communication however, there’s not much effort  on including target groups with different wants and needs in campaigns. A truly inclusive approach is hardly existent.

TXCC wants to contribute to an inclusive future. We like to question matters. Stephen Hawking once said: “Humanity’s future depends on empathy,” We are convinced that relates to the future of brands too.