student recruitment from the heart

CLIENT UvA – Amsterdam Law School
assignment strategy, concept & development

The Amsterdam Law School is socially involved and is located in the middle of the legal center of the Netherlands. Recruiting students requires a new campaign. An opportunity The X Culture Club naturally seizes with both hands.

But how do you take an increasingly heterogeneous group of young people between 16 and 20 into account? And how do you establish awareness and conversion?

Play Video about UvA - Faculteit de Rechtsgeleerdheid - bachelor

The new campaign reflects the geographical location and social character of the UvA. The Amsterdam Law School is after all located in the heart of the legal center of the Netherlands and is socially involved.

The X Culture Club developed a notable social media campaign for prospective bachelor and master students. The focus is on legal themes that are appealing to young people. A campaign landing page on the UvA site provides more in-depth knowledge on several cases. Conversations with our target group show that new students choose the UvA because of the location and the collaboration with the best legal partners.


The socially involved nature of the UvA is important to them, but not the main reason to choose for Amsterdam Law School. The UvA’s status is a very important aspect for cross-cultural youngsters and their environment. In particular, the critical role that Amsterdam Law School plays in society and the high quality of teachers. Amsterdam Law School is very practical: one day you’re in the training court, the other day you work on real and current cases with important law firms and other legal heavyweights.

Play Video about UvA - Faculteit de Rechtsgeleerdheid - master