Amsterdam Southeast has several neighborhoods where low literacy is very high. A hindrance to many aspects of life. From conversations we had with the target group, it appeared that learning the Dutch language is not a priority, dealing with daily problems is more important. 'Life becomes easier with Dutch language' therefore became the starting point for communication - translated to different life domains. We start with 'Language & Work'. Communication should encourage registration at the TIP (language information point) to learn Dutch for free and to be coached immediately towards work. Personal and accessible.